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Trade shows are great events for your company to market, promote and meet potential clients and customers for your brand or product. It’s a chance to amaze and excite people about what your company can offer them, so setting up an interactive, engaging and aesthetically pleasing booth is vital to creating a lasting impact. We recommend four artistic brand activation concepts to include at your booth that will totally captivate expo attendees and create successful audience engagement for future business opportunities with your company. 1. Camouflaged Brand Ambassadors: This is one of the most effective and entertaining ways to create “buzz” around your company at a trade show. The brand am