The newly designed Public Hotel by Ian Schrager held their first invite-only Halloween event last year with an aim to promote the hotel as a swanky, trendy “luxury for all” New York City hotel and event hot spot. The party’s theme, “Public Asylum,” set the tone for a fun, cool, provocative night for all its guests, which included A-list celebrities and New York socialites.
We were approached to produce an all-encompassing production that would not only entertain but engage hotel guests throughout the hotel as well as partygoers at their performance space Public Arts. We were approached to stage and co-direct with Karin Bacon various theatrical vignettes & activations that included our actors and models as custom-designed zombies, corpses, demons, and heads on a plate and current political & pop culture satires with sets designed by David Bowie's designer Mark Ravitz. We also provided a Hulk, Female Edward Scissorhands and the Joker, who were all featured in their video promo for social media showcasing various locations of the hotel including their restaurants, lobby bar, and fitness center. Lastly, we included over 10 makeup artists to create surreal halloween looks for the entire hotel staff.
After countless social media posts, shares, stories and rave reviews by the media including vogue.com, the Public Hotel halloween event proved to be a huge success by cleverly showcasing the hotel through our immersive experiential entertainment production. Ian Schrager and the marketing team were extremely pleased and anxious to start planning next year’s Halloween event. And not long after this event, it was reported that the hotel’s ranking went up significantly on tripadvisor.com.